Solar Gard PureVue 50 Window Film — Ceramic Heat Rejection With Ample Daylight
Solar Gard PureVue 50 is a ceramic solar control film that transmits 50% of visible light. It delivers meaningful heat rejection and UV protection while allowing half of natural daylight through the glass — a practical choice for spaces that value both comfort and brightness.
Key Benefits
- 50% VLT — maintains a naturally lit interior while reducing solar load on the glass.
- Ceramic technology — the metal-free construction prevents interference with cell phones, GPS, Wi-Fi and other wireless devices.
- Infrared rejection — ceramic particles selectively block infrared wavelengths that carry heat, without proportionally blocking visible light.
- UV filtering — blocks up to 99% of UV rays to help protect furnishings, flooring and occupants.
- Low reflectance — delivers a natural, non-reflective look that maintains clear views from inside.
Ideal Applications
- Residential homes seeking heat control without a heavily tinted appearance
- Healthcare facilities, schools and libraries that require abundant natural light
- Offices and retail spaces with wireless POS systems, security networks, or IoT devices
- Historic or HOA-regulated buildings where a near-invisible film is preferred
Buyer Guidance
PureVue 50 is a versatile mid-range ceramic film. It is darker than PureVue 60 and 70 but lighter than PureVue 35, making it a strong all-around option for general-purpose solar control. Supplied as uncut rolls by The Window Place USA. Professional application is recommended for optimal clarity and adhesion.
Available Sizes
Available in 36″, 48″ and 60″ widths, in 50-foot and 100-foot roll lengths.
Performance Specifications — PureVue 50
| Specification | PureVue 50 |
|---|---|
| Visible Light Transmittance (VLT) | 50% |
| Visible Light Reflectance (Exterior) | 13% |
| Visible Light Reflectance (Interior) | 11% |
| Solar Heat Gain Coefficient (SHGC) | 0.52 |
| Total Solar Energy Rejected (TSER) | 48% |
| UV Light Blocked (300–380nm) | >99% |
Performance data sourced from Solar Gard PureVue product documentation. Tested on 1/4" (6mm) clear glass per NFRC methodology. Actual in-field results can vary by glass type, orientation and installation conditions.
Frequently Asked Questions
1. Will PureVue 50 darken my windows noticeably?
The film adds a light tint. Rooms will appear slightly shaded compared to clear glass but remain bright enough for most activities without supplemental lighting.
2. Is PureVue 50 compatible with low-e glass?
Ceramic films are generally compatible with low-e coatings, but always verify with the window manufacturer before installation.
3. How does ceramic film handle heat compared to metallic film?
Both reject significant heat. Ceramic films use infrared-absorbing particles instead of reflective metal layers, so they achieve heat rejection without raising exterior reflectance or blocking wireless signals.
4. Who installs the film?
The Window Place USA ships the film to you or your chosen installer. We do not provide installation services.
5. Can PureVue 50 be used on skylights?
Skylights receive intense direct sun. Check the glass type and manufacturer guidelines before applying any film to overhead glazing, as thermal stress considerations differ from vertical glass.
